Cord was the brand name of an American automobile company from Connersville, Indiana, manufactured by the Auburn Automobile Company from 1929 through 1932 and again in 1936 and 1937.
The Cord Corporation was founded and run by E. L. Cord as a holding company for his many transportation interests, including Auburn. Cord was noted for its innovative technology and streamlined designs. Cord had a philosophy to build truly different, innovative cars, believing they would also sell well and turn a profit. This did not always work well in practice. Early reliability problems, including slipping out of gear and vapor lock, cooled initial enthusiasm, and the dealer base shrank rapidly. Unsold left-over and in-process 1936 810s were sold as 1937 812s. In 1937, Auburn ceased production of the Cord. A single 1938 Cord prototype with some changes to the grille and transmission cover was built, and it still exists (2009). The Cord empire, amid allegations of financial fraud, was sold to the Aviation Corporation, and E.L. Cord moved to Nevada where he earned millions in real estate and other enterprises. source
more pics and history of the car.
It was last licensed by Dorrace Perry of Oxford, Connecticut in 1945. He had purchased the L-29 from the original owner in either 1937 or 1938, according to his daughter Ginny. Ginny also says that her father had taken it to the World’s Fair in New Your City in 1939. The story goes that with all the thousands of cars Dorrace did not remember a landmark to find the L-29 in the huge World’s Fair parking lots. Dorrace’s girl friend at the time (later Ginny’s mother) did not have a good sense of direction, but this one time she did, so it was a running joke for the rest of their lives together.
In 1945 Dorrace drove the L-29 from Oxford to Manchester, New Hampshire, a round-trip distance of about 400 miles. It used a quart of oil, so he felt it needed to be repaired. At that time, in a closing months of World War II, oil was hard to come by. But while the L-29 was in storage waiting to be repaired some kids got to it and vandalized it. It broke Dorrace’s heart, so the Cord was never put back on the road. The last time it ran under its own power was around 1952 or 1953 when Dorrace gave his daughter Ginny a ride while moving it from storage shed to the garage that he built for it.
Dorrace passed away in 1997 at the age of 92. Ginny’s mom and older brother both passed away in February of 2006.